Wednesday, July 6, 2011

Whywho footwear





A new feature to Milo and Mitzy is a questions and answers column with interesting and quirky people. To kick start this feature we are lucky enough to have the brilliant Cate and Sarah from Whywho footwear come on board and tell us about themselves. Check out there website here. A x.

Which five words best describe you?
Ambitious, Passionate,unique,strong minded and quirky


How did you get your career start?
Derived from the need and gap in the market for practical, versatile and fashionable flat footwear. After going into countless retail stores over the years and never being able to find our ‘dream’ pair of shoes - which encompasses edginess, practicality, good quality leathers and above all, not high heels! We have always dreamed of owning our own business, so two year ago we stopped talking about it and stated acting on it!


What’s the best lesson you’ve learnt along the way?
There are many highs and lows when owning your own business, its best to keep your emotions in the middle. Keep focus and stick to your guns.


What’s your proudest career achievement?
We have recently gained an American stockist! This is pretty big new for us. They stock mostly Scandinavian brands, so it is pretty amazing to be sitting along side them.  International press is always exciting we have recently           been in a Australian magazine Frankie.

Who inspires you?
The eastcoast, each other, family and friends

What are you passionate about?
shoesss, cooking, family, living life to the full, fate and friends.


Which person, living or dead, would you most like to meet?Princess Diana, Johnney Depp, James Dean  and Jesus.

What dream do you still want to fulfil?Sarah -  For whywho to become an international brand, to design my own home and to create my own cookbook.
Cate - To collaborate with exciting international artists and designers, travel through Russia to China on the Trans Siberian and to have lots more babies.


What are you reading?Sarah - Three cups of tea,by Greg Mortenson and Daviv Oliver Relin.
Cate - The Tipping Point - By Malcolm Gladwell


Who are your favorite designers?
Henrik Vibskov,  Arabella Ramsay,  so many...... Really enjoying riddle me this at the mo, great NZ designers at an affordable price point! We dont really have any favourites, we just mix and match opp shop with new.

Who are your style icons?Debbie Harry, Grace Kelly,  Madonna, Maggie Gallenhal, .....

What are your favorite places to shop?
Opotiki, Any opp shops, Good as Gold in Wellington,Melbourne and Cuba has some amazing markets


Are there any key pieces you find yourself wearing constantly?My all time favorite item is my Tolaga Bay Cashmere cardie. It is so delicious and it can be worn with everything!
Can't go wrong with a pair high waisted Cheap Monday jeans teamed up with a quirky opp-shop cardie and a pair of Whywho Proprietress boots